As a new brand, initial prototyping, manufacturing, and relationships with vendors was critical. I spent lots of time reviewing samples and communicating, via phone, web, and in person with the factories to ensure that every product we put out was up to our standards. All the products above were developed in just under one year with the goal of presenting at the Chicago Housewares Show in 2014. We worked closely with FoxRun on the redesign of their booth to make room for the Bakelicious brand and put our best foot forward. The brand is currently gaining traction and has a very bright future.